[ARENA] Fwd: The Slow Media Manifesto

[miguel leal]

Begin forwarded message:

> From: Geert Lovink <geert  xs4all.nl>
> Date: June 23, 2010 11:28:56 AM GMT+01:00
> Subject: The Slow Media Manifesto
> 
> 
> http://en.slow-media.net/manifesto
> 
> The Slow Media Manifesto
> The first decade of the 21st century, the so-called ‘naughties’, has  
> brought profound changes to the technological foundations of the media  
> landscape. The key buzzwords are networks, the Internet and social  
> media. In the second decade, people will not search for new  
> technologies allowing for even easier, faster and low-priced content  
> production. Rather, appropriate reactions to this media revolution are  
> to be developed and integrated politically, culturally and socially.  
> The concept “Slow”, as in “Slow Food” and not as in “Slow Down”, is a  
> key for this. Like “Slow Food”, Slow Media are not about fast  
> consumption but about choosing the ingredients mindfully and preparing  
> them in a concentrated manner. Slow Media are welcoming and  
> hospitable. They like to share.
> 
> 1. Slow Media are a contribution to sustainability. Sustainability  
> relates to the raw materials, processes and working conditions, which  
> are the basis for media production. Exploitation and low-wage sectors  
> as well as the unconditional commercialization of user data will not  
> result in sustainable media. At the same time, the term refers to the  
> sustainable consumption of Slow Media.
> 
> 2. Slow media promote Monotasking. Slow Media cannot be consumed  
> casually, but provoke the full concentration of their users. As with  
> the production of a good meal, which demands the full attention of all  
> senses by the cook and his guests, Slow Media can only be consumed  
> with pleasure in focused alertness.
> 
> 3. Slow Media aim at perfection. Slow Media do not necessarily  
> represent new developments on the market. More important is the  
> continuous improvement of reliable user interfaces that are robust,  
> accessible and perfectly tailored to the media usage habits of the  
> people.
> 
> 4. Slow Media make quality palpable. Slow Media measure themselves in  
> production, appearance and content against high standards of quality  
> and stand out from their fast-paced and short-lived counterparts – by  
> some premium interface or by an aesthetically inspiring design.
> 
> 5. Slow Media advance Prosumers, i.e. people who actively define what  
> and how they want to consume and produce. In Slow Media, the active  
> Prosumer, inspired by his media usage to develop new ideas and take  
> action, replaces the passive consumer. This may be shown by marginals  
> in a book or animated discussion about a record with friends. Slow  
> Media inspire, continuously affect the users’ thoughts and actions and  
> are still perceptible years later.
> 
> 6. Slow Media are discursive and dialogic. They long for a counterpart  
> with whom they may come in contact. The choice of the target media is  
> secondary. In Slow Media, listening is as important as speaking. Hence  
> ‘Slow’ means to be mindful and approachable and to be able to regard  
> and to question one’s own position from a different angle.
> 
> 7. Slow Media are Social Media. Vibrant communities or tribes  
> constitute around Slow Media. This, for instance, may be a living  
> author exchanging thoughts with his readers or a community  
> interpreting a late musician’s work. Thus Slow Media propagate  
> diversity and respect cultural and distinctive local features.
> 
> 8. Slow Media respect their users. Slow Media approach their users in  
> a self-conscious and amicable way and have a good idea about the  
> complexity or irony their users can handle. Slow Media neither look  
> down on their users nor approach them in a submissive way.
> 
> 9. Slow Media are distributed via recommendations not advertising: the  
> success of Slow Media is not based on an overwhelming advertising  
> pressure on all channels but on recommendation from friends,  
> colleagues or family. A book given as a present five times to best  
> friends is a good example.
> 
> 10. Slow Media are timeless: Slow Media are long-lived and appear  
> fresh even after years or decades. They do not lose their quality over  
> time but at best get some patina that can even enhance their value.
> 
> 11. Slow Media are auratic: Slow Media emanate a special aura. They  
> generate a feeling that the particular medium belongs to just that  
> moment of the user’s life. Despite the fact that they are produced  
> industrially or are partially based on industrial means of production,  
> they are suggestive of being unique and point beyond themselves.
> 
> 12. Slow Media are progressive not reactionary: Slow Media rely on  
> their technological achievements and the network society’s way of  
> life. It is because of the acceleration of multiple areas of life,  
> that islands of deliberate slowness are made possible and essential  
> for survival. Slow Media are not a contradiction to the speed and  
> simultaneousness of Twitter, Blogs or Social Networks but are an  
> attitude and a way of making use of them.
> 
> 13. Slow Media focus on quality both in production and in reception of  
> media content: Craftsmanship in cultural studies such as source  
> criticism, classification and evaluation of sources of information are  
> gaining importance with the increasing availability of information.
> 
> 14. Slow Media ask for confidence and take their time to be credible.  
> Behind Slow Media are real people. And you can feel that.
> 
> Stockdorf and Bonn, Jan 2, 2010
> 
> Benedikt Köhler
> Sabria David
> Jörg Blumtritt
> 
> Confer also:
> 
> 	• http://www.huffingtonpost.com/elissa-altman/move-over-slow-food-intro_b_367517.html
> 	• http://marketplace.publicradio.org/display/web/2009/11/17/pm-slow-media/
> 	• http://www.huffingtonpost.com/arianna-huffington/announcing-my-first-pick-_b_310544.html
> 	• http://blog.oup.com/2008/11/slow_blog/
> 	• http://www.shep.ca/?p=132
> 
> &
> 
> http://blog.stuttgarter-zeitung.de/?p=5122 (in German)
> 
> 
> 

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