[ARENA] CFP: Augmented Reality Adbusting, Transmediale 2010

Julian Oliver julian julianoliver.com
Segunda-Feira, 18 de Janeiro de 2010 - 13:07:35 WET


The Artvertiser is looking for artwork to exhibit on urban billboards  
Transmediale 2010 in Berlin.

We are seeking interesting 2D artworks that criticise,  
recontextualize and remix
the urban advertisements of Berlin. If you are tired of seeing street
advertisements - and want to say something about it - this call is  
for you.

Rather than painting over billboards directly, The Artvertiser uses a  
technique called Augmented Reality: by looking through our specially  
digital binoculars, users of the system will see artwork instead of
advertisements in the city of Berlin.

Your fully credited work will be presented in video documentation in  
the main
'Future Obscura' exhibition at Transmediale 2010 and also seen during  
an 'art
walk' in the streets of Berlin during the festival.

Here are the steps to contributing:

1/ Visit http://www.flickr.com/photos/theartvertiser/sets/ 
72157623233484340/ and
pick an advertisement. Alternatively, take a good photo of an advert  
in the A|B metro zone of Berlin and work with that.

2/ Using Gimp, Photoshop, a video editor or pen and paper - remix,  
alter or
produce something entirely new that relates to the advert in question.

3/ Mail your work, or a link to to your work, to  
theartvertiser  gmail.com before
January 26th. Be sure to include your artist name and a title for the  

PNG, JPEG and AVI movies up to 30 seconds in length are OK. If  
possible, be sure
to send us work in an aspect ratio that is similar to the advert in  
the image..

Once we have your contribution we'll take our Billboard Interception  
out on the street and substitute the advert with your work, making a  
video of
the result.

Please visit http://theartvertiser.com for more info about the project,
alongside the to-be-confirmed location of the art walk taking place  
during the

Looking forward!

The Artvertiser Team

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