[ARENA] fwd: ART, PRICE AND VALUE — Contemporary art and the market

miguel carvalhais miguel carvalhais.org
Sexta-Feira, 14 de Novembro de 2008 - 09:47:10 WET

Contemporary art and the market


The Centre for Contemporary Culture Strozzina (CCCS), at the Palazzo  
Strozzi, Florence, Italy, will present from 14 November 2008 to 11  
January 2009 :

ART, PRICE AND VALUE - Contemporary art and the market, curated by the  
critic Piroschka Dossi (author of Hype! Kunst und Geld, Deutsche  
Taschenbuch Verlag 2007) and Franziska Nori, project director of the  

The exhibition will examine the increased links between contemporary  
art and the international market.  The power now exerted by the  
economy on political, social and cultural life has extended its hold  
on art production so that the whole system is undergoing a complete  
transformation in response to the demands of an increasingly global  
market.  Contemporary art plays an ever more prominent role in our  
culture.  Its economic power is reflected in the exorbitant prices now  
reached at international auctions and in the increased popularity of  
exhibitions, biennales, festivals, shows and mega-happenings.

In the last twenty years contemporary art has become a specialized  
industry with its own rules and a network of professional operators.   
Artists are drawn into the international dynamics of a highly  
competitive system.  This places them in competition with artists from  
widely different backgrounds but demands they speak a global and  
commercial language.  There has been a drastic change in the rules:   
witness the impact of the emergence of contemporary Chinese art on the  
market.  In recent years with the growing interest of collectors,  
galleries and institutions in the west it has become the ideal  
environment for speculators.  With pressing demands for the new and  
sensational, the process of production and commercialization is  
speeded up but art is also increasingly drawn into mass culture and  

The exhibition will feature the work of contemporary artists which  
throws light on the mechanisms of the international art system.  The  
selection explores different points of view, ranging from complete  
conformity to the prevailing rules of the market to irony and sarcasm  
and even to an "anti-market" stance taken by those anxious to avoid  
the commercial aspects of the art market entirely.  Artists, whose  
work may be included, are Luchezar Boyadjiev (Bulgaria), Marco  
Brambilla (USA), Marc Bijl (Netherlands), Fabio Cifariello (Italy),  
Claude Closky (France), Denis Darzacq (France), Eva Grubinger  
(Germany), Pablo Helguera (Mexico), Damien Hirst (UK), Bethan Huws  
(UK), Christian Jankowski (Germany), Michael Landy (UK), Atelier van  
Lieshout (Netherlands), Thomas Locher (Austria), Aernout Mik  
(Netherlands), Takashi Murakami (Japan) Antoni Muntadas (Spain), Josh  
On (USA), Dan Perjovschi (Rumania), Wilfredo Prieto (Cuba) and Cesare  
Pietroiusti (Italy).

The exhibition will be accompanied by a bilingual (Italian/English)  
catalogue published by Silvana Editoriale in which all the art works  
will be documented along with essays written by the curators: Dr Boris  
Groys (professor of Aesthetics, Art History, and Media Theory, Zentrum  
für Kunst und Medientechnologie, University of Karlsruhe); Pier Luigi  
Sacco (professor of Economy of Culture, IUAV, Venice); Julian  
Stallabrass (reader in modern and contemporary art, Courtauld  
Institute of Art, London); and Wolfgang Ullrich (professor of art  
history and media theory, University of Karlsruhe).  The project will  
also be complemented by a lecture programme to stimulate an  
interdisciplinary debate on the topics addressed by the show.

Location:	Centre for Contemporary Culture Strozzina (CCCS), 50123  
Firenze, Italy

Public Information:	Tel. +39 055 2645155,  http://www.palazzostrozzi.org

Opening hours:	Tuesday to Sunday 10.00 to 20.00, Thursday 10.00 to  
23.00, Monday closed

Tickets:	¤5.00 multiple entry (up to five times in one month,  
including lectures)
	¤4.00 (ATAF Travel card/ticket holders and Touring Club members)
	¤3.00 for primary and secondary schoolchildren
	Combined ticket ¤10.00 Strozzina + Piano Nobile

Access:	Lifts and wheelchair access to all areas.

Alessandro Ludovico
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